Feb 16, 2023

What was the last financial service you bought?
Why did you buy it?

Feb 16, 2023 | Brian's Blog

I bet it ties back to 1 thing:


There are some industries where people buy on a whim with just a little knowledge about the product.
Finance & Banking – Not so much.

In theory, they aren’t complicated industries…

Manage people’s money in a way that makes them money; and makes you money.
Simple enough.

Yet so often people go to a bank for a loan and leave more confused than when they came in.

BIG words to explain simple concepts.
Lots of fine print.
Poorly explained benefits with a lackluster focus on the true cost.
All setting up customers for DISAPPOINTMENT!

I don’t know about you, but if I’m going to trust someone with my money, I want to know that they understand it well enough to be able to explain it to me like I’m 5.

If you can do that – you’ve won.
You are the person people will want to buy from.

In a world where information is limitless,
The winners aren’t those that can swindle a prospect into a uninformed purchase.
Leave that to the 1970s used car salesmen.

Winners in 2023 are those that can SIMPLIFY information in a way that helps people make their own, well-informed decision.

Are you persuading your customers?
Or do you HELP them make their own decision?

Follow Brian on Linkedin: Brian Pillmore




Learn more 

Sales Is Service.

Sales Is Service.

Especially in banking.And that’s exactly what got Wells Fargo into hot water.You probably remember 2013 and the chaos surrounding Wells Fargo.“8 is great” surfaced as their internal slogan.Employees were told to push all customers to have 8 products.That eventually...

Banking as a Service has major risks.

Banking as a Service has major risks.

And no one seems to be talking about it. More and more businesses are relying HEAVILY on APIs that they don’t own, control, or even understand how they work. Input into the black box → Result returned. And that…Is what we call Counterparty Risk. And lots of it. 1️⃣...