As a startup founder in the bank information services sector, this question often comes up: Is it important for CEOs to have a strong and visible personal brand? Is it a boon or a bane?
Traditionally, most banking CEOs have preferred to keep a low profile, letting their work speak for itself. However, in today’s increasingly digital world, where trust is paramount, I believe that being visible can be rewarding. The key lies in striking the right balance.
Sharing the journey of your startup – the highs and lows – offers an opportunity for authentic storytelling that can resonate with employees, customers and even investors. It’s about being transparent. Sharing insights about industry trends not only establishes you as a thought leader but also strengthens your company’s brand by association.
I am not saying every CEO needs to have an Instagram account to show behind-the-scenes of their life (although I do enjoy sharing my travel escapades), but being open and engaging on professional platforms like LinkedIn can create significant advantages.
In conclusion, navigating this personal branding journey requires thoughtful deliberation. But once defined, it could become one of your strongest assets.
What are your thoughts on CEOs having a strong personal brand?
💡 Let’s stop just collecting data. Let’s start making it work for us. Let’s transform banking, together. 💡
🔔 Follow Brian on Linkedin: Brian Pillmore
