I recently had a customer ask if they could have a copy of all our underlying data.
I didn’t even hesitate to say yes.

I recently had a customer ask if they could have a copy of all our underlying data.<br>I didn’t even hesitate to say yes.

Estimated reading time: 2 minutes

Obviously, they had to pay something for it,
But in my mind, a billion raw data points isn’t all that valuable.

In fact, you could find it all yourself – For FREE.

What makes our valuable is 2-fold:

1️⃣ We have a program to gather and sort it perpetually
2️⃣ We turn that into visualizations that allow for informed decision-making

It has nothing to do with the fact that we have the data and you don’t.

We live in an age where information flows freely.
Even proprietary knowledge isn’t proprietary for long.
There is no information asymmetry in the long run.

Now, if your spouse drops you off at a car lot and says, “Come home with a new car.”

That salesman has more information than you and can use it to their advantage with little consequence. data

But in SaaS, if you try to make sales like that, all you are going to do is break trust and increase churn.
It will never be sustainable.

Remember, it’s not WHAT you know that matters,
It’s how you APPLY it.


🔔 Follow Brian on Linkedin: Brian Pillmore

#Data

#Sales

#Information

Learn more on this topic

Related Insights

The Numbers that Matter to Banks

The Numbers that Matter to Banks

Revenue Growth It's a key measure of a bank's performance.Higher growth indicates more earnings and potential expansion. Net Interest Margin This KPI reflects the profitability of a bank's core activities. A higher NIM means more profit from lending. Loan to Deposit...

Shattering the Silence on Asset Quality Concerns

Shattering the Silence on Asset Quality Concerns

In a world rocked by economic turbulence - the pandemic, for one - the banking sector finds itself on a tightrope. Balancing asset quality, potential loan defaults, and the integrity of balance sheets has become the new normal. Enter BIAS: Bank Intelligence and Action...

How can technology revolutionize traditional banking?

How can technology revolutionize traditional banking?

While navigating the dynamic landscape of banking and finance, we often come across a common question - How can technology revolutionize traditional banking? The digital revolution is transforming the way we handle our finances. The proliferation of mobile banking and...