Obviously they had to pay something for it,
But in my mind, a billion raw data points isn’t all that valuable.
In fact, you could find it all yourself – For FREE.
What makes our data valuable is 2-fold:
1️⃣ We have a program to gather and sort it perpetually
2️⃣ We turn that data into visualizations that allow for informed decision-making
It has nothing to do with the fact that we have the data and you don’t.
We live in an age where information flows freely.
Even proprietary knowledge isn’t proprietary for long.
There is no information asymmetry in the long run.
Now, if your spouse drops you off at a car lot and says, “come home with a new car.”
That salesman has more information than you and can use it to their advantage with little consequence.
But in SaaS, if you try to make sales like that, all you are going to do is break trust, and increase churn.
It will never be sustainable.
Remember, it’s not WHAT you know that matters,
It’s how you APPLY it.
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